--- title: Aureus Insights | Arun Agarwal description: Arun is a senior executive with over 24 years of experience in the BFSI sector. He has worked with leading insurers like Aviva and Pramerica Life and has led teams towards the achievement of the organization's long & short terms business goals. As an insurance domain expert, Arun has made significant contributions by driving excellence across operations, sales management and compensation policies and execution, financial planning & business strategy, MIS and regulatory reporting functions. --- [![Aureus Analytics](https://blog.godonna.ai/hs-fs/hubfs/Logo/Aureus_HighREs_Logo_transparent.png?width=847&name=Aureus_HighREs_Logo_transparent.png "Aureus Analytics")](https://www.aureusanalytics.com/en-in) - Platform - [CRUX](http://www.godonna.ai/en-in/en-in/crux) - [SentiMeter®](http://www.godonna.ai/en-in/sentimeter) - [Solutions](http://www.godonna.ai/en-in/solutions) - [Customer Experience](http://www.godonna.ai/en-in/customer_experience) - [Persistency](http://www.godonna.ai/en-in/persistency) - [Household Analytics](http://www.godonna.ai/en-in/household-analytics) - [Risk](http://www.godonna.ai/en-in/risk) - [Sales](http://www.godonna.ai/en-in/sales) - [Household Analytics](http://www.godonna.ai/en-in/household-analytics) - [Agent Analytics](http://www.godonna.ai/en-in/agent_analytics) - Resources - [Aureus Insights](http://www.godonna.ai/en-in/aureus-insights-yearbook-2023-lp) - [Content Library](http://www.godonna.ai/en-in/content-libary) - [News](http://www.godonna.ai/en-in/news) - [Webinars](http://www.godonna.ai/en-in/aureus-live-webinar-series) - [Careers](http://www.godonna.ai/en-in/careers-india) - Company - [About](http://www.godonna.ai/en-in/about) - [Customers](http://www.godonna.ai/en-in/customers) - [Team](http://www.godonna.ai/en-in/team) - [Contact Us](http://www.godonna.ai/en-in/contact-us) - [Blog](https://blog.godonna.ai/blog) ![](https://blog.godonna.ai/hubfs/Flags/India%20Flag%20-%2045%20x%2030.png) ![Aureus Blog](https://cdn2.hubspot.net/hub/3842749/hubfs/Credo%20pack/Backgrounds/Artboard%2051.png?t=1507211810402&width=1980&name=Artboard%2051.png "Aureus Blog") # ![aureus-insights_logo](https://blog.godonna.ai/hs-fs/hubfs/aureus-insights_logo.png?width=200&name=aureus-insights_logo.png) - [Insurance Analytics](https://blog.godonna.ai/blog/topic/insurance-analytics) - [Customer Experience](https://blog.godonna.ai/blog/topic/customer-experience) - [All](https://blog.godonna.ai/blog/topic/all) - [Retention](https://blog.godonna.ai/blog/topic/retention) # [Why Does the Long-term Nature of Life Insurance Products Make Customer Retention Difficult?](https://blog.godonna.ai/blog/why-does-the-long-term-nature-of-life-insurance-products-make-customer-retention-difficult) [Read More →](https://blog.godonna.ai/blog/why-does-the-long-term-nature-of-life-insurance-products-make-customer-retention-difficult) - [All (55)](https://blog.godonna.ai/blog/tag/all) - [Artificial Intelligence (40)](https://blog.godonna.ai/blog/tag/artificial-intelligence) - [Customer Experience (37)](https://blog.godonna.ai/blog/tag/customer-experience) - [Insurance Analytics (34)](https://blog.godonna.ai/blog/tag/insurance-analytics) - [Retention (5)](https://blog.godonna.ai/blog/tag/retention) ## Arun Agarwal ![Arun Agarwal](https://blog.godonna.ai/hubfs/Team%20Images/Arun%20Agarwal%207-2020.jpg) Arun is a senior executive with over 24 years of experience in the BFSI sector. He has worked with leading insurers like Aviva and Pramerica Life and has led teams towards the achievement of the organization's long & short terms business goals. As an insurance domain expert, Arun has made significant contributions by driving excellence across operations, sales management and compensation policies and execution, financial planning & business strategy, MIS and regulatory reporting functions. [![](https://cdn2.hubspot.net/hubfs/3842749/Pack-1%20Assets/Linkedin%20(1)%20(1).png)](https://www.linkedin.com/in/arunagarwal1/) ### Recent Posts: ## [Why Does the Long-term Nature of Life Insurance Products Make Customer Retention Difficult?](https://blog.godonna.ai/blog/why-does-the-long-term-nature-of-life-insurance-products-make-customer-retention-difficult) Most insurers offer similar products and services, which makes it challenging to attract new customers and retain them. As an industry, insurance is low-touch, and insurers seldom interact with their customers. A report shows that the top companies have an average customer retention rate of 93 - 95 percent, while insurance companies have an average of 84 percent. - [Arun Agarwal](https://blog.godonna.ai/blog/author/arun-agarwal) - 6 min read - Jul 20, 2022 ## [Ways and Means to Build Trust in the Digital Era](https://blog.godonna.ai/blog/ways-and-means-to-build-trust-in-the-digital-era) This is part 2 of a 2-part series "Trust: The Key Ingredient for a Successful Insurance Customer Journey." In Part 1 of our blog series, we discussed how important it is for an insurer to display and build trust in any customer experience. The trust factor has continued to rise and is becoming much more significant. The buyer's journey is to garner trust. Buyers prior to 2010 usually rated insurance companies' trustworthiness and confidence level based on their responses to their inquiries. He validated information he collected from friends and relatives that were already existing customers. During that time, there was very little information about the insurer's finances in the public domain, so he had to rely on hearsay. In that process, the buyer zeroed in on a particular insurer or seller. - [Arun Agarwal](https://blog.godonna.ai/blog/author/arun-agarwal) - 8 min read - Mar 16, 2022 ## [Trust in the Evolution of the Customer's Journey](https://blog.godonna.ai/blog/trust-in-the-evolution-of-the-customers-journey) This is part 1 of a 2-part series "Trust: The Key Ingredient for a Successful Insurance Customer Journey." Today, everyone in the business world is talking about the customer journey and experiences starting from E-commerce, banking, and many other industries. So, what is customer experience? What is new about it? - [Arun Agarwal](https://blog.godonna.ai/blog/author/arun-agarwal) - 5 min read - Dec 08, 2021 ## [Insurance Agents - Will They Disrupt or Perish?](https://blog.godonna.ai/blog/insurance-agents-will-they-disrupt-or-perish) The past two decades of the insurance industry has seen a lot of experimentation of distribution models: Max Life starting with a multi-level marketing model, Aviva trying to build both agency and bancassurance channels simultaneously, Canara HSBC starting with only bancassurance model and experimented with an agency in between, Pramerica Life & HDFC Life replicated agency sales channels to target a cluster of consumers formed, basis occupation or usage of common services. - [Arun Agarwal](https://blog.godonna.ai/blog/author/arun-agarwal) - 6 min read - Jun 15, 2021 ## [Powering Insurance Agents with AI](https://blog.godonna.ai/blog/powering-insurance-agents-with-ai) In the post-CoVID-19 era, a tremendous amount of focus, time, and energy has been invested in understanding the customer or policyholder based on the insurer's proprietary data and the data collected by many other research agencies. The customer is deeply analyzed and offered customized or personalization, as we call, solutions and offerings. However, the investment made by insurers has only been focused on 5% of the number of policies sold or approximately 11 Lacs policyholders, that are sold by direct sales, web aggregators, and online sales. This begs the question, why are insurers only investing in distribution channels that represent 5% of the number of policies sold? - [Arun Agarwal](https://blog.godonna.ai/blog/author/arun-agarwal) - 6 min read - Apr 21, 2021 ## [Data-Driven Insurance: The Challenges Faced by Data Scientists](https://blog.godonna.ai/blog/data-driven-insurance-the-challenges-faced-by-data-scientists) In my earlier blog, “Data-Driven Insurance: The New Normal in the Post-Pandemic World,” I concluded that in the future, the insurance industry would be data-driven. Not only data-driven, but we’ll see the use of emerging technologies like Artificial Intelligence, Image Recognition, and Natural Language Processing BOTs will be the buzz words in the corridors of the Insurance industry. - [Arun Agarwal](https://blog.godonna.ai/blog/author/arun-agarwal) - 9 min read - Sep 03, 2020 ## [Data-Driven Insurance: The New Normal in the Post-Pandemic World](https://blog.godonna.ai/blog/data-driven-insurance-the-new-normal-in-the-post-pandemic-world) This is the age of data. This pandemic has forced us to find new ways to get our work done without putting ourselves in danger. Consumer buying behaviours have changed in order to adjust to this new normal in the post-pandemic world. Before we talk about the changes in the business to navigate in the next two years, we should have a glimpse of the insurance business: What, How, and Why of the insurance business. - [Arun Agarwal](https://blog.godonna.ai/blog/author/arun-agarwal) - 7 min read - Jul 16, 2020 - [Aureus Analytics (14)](https://blog.godonna.ai/blog/author/aureus-analytics) - [Anurag Shah (8)](https://blog.godonna.ai/blog/author/anurag-shah) - [Arun Agarwal (7)](https://blog.godonna.ai/blog/author/arun-agarwal) - [Nitin Purohit (6)](https://blog.godonna.ai/blog/author/nitin-purohit) - [Yogesh Dhavale (5)](https://blog.godonna.ai/blog/author/yogesh-dhavale) - [Stuti Singh Magdani (4)](https://blog.godonna.ai/blog/author/stuti-singh-magdani) - [Prerana Suvarna (3)](https://blog.godonna.ai/blog/author/prerana-suvarna) - [Paul Thottakkara (3)](https://blog.godonna.ai/blog/author/paul-thottakkara) - [Jackie Vergne (3)](https://blog.godonna.ai/blog/author/jackie-vergne) - [Neeraja Vaidya (2)](https://blog.godonna.ai/blog/author/neeraja-vaidya) - [Dr. Nilesh Karnik (2)](https://blog.godonna.ai/blog/author/dr-nilesh-karnik) - [Pooja Thayyil (1)](https://blog.godonna.ai/blog/author/pooja-thayyil) - [Tarannum Hasib (1)](https://blog.godonna.ai/blog/author/tarannum-hasib) - Recent - Popular - Categories ### Lists by Topic - [All (55)](https://blog.godonna.ai/blog/tag/all) - [Artificial Intelligence (40)](https://blog.godonna.ai/blog/tag/artificial-intelligence) - [Customer Experience (37)](https://blog.godonna.ai/blog/tag/customer-experience) - [Insurance Analytics (34)](https://blog.godonna.ai/blog/tag/insurance-analytics) - [Retention (5)](https://blog.godonna.ai/blog/tag/retention) [Tweets by Aureus Analytics](https://twitter.com/AureusAnalytics) ## Subscribe and Get The Latest News ## Related Posts ### Subscribe to Email Updates [![Aureus Analytics](https://blog.godonna.ai/hs-fs/hubfs/Logo/Aureus_HighREs_Logo_transparent.png?width=847&name=Aureus_HighREs_Logo_transparent.png "Aureus Analytics")](https://www.aureusanalytics.com/en-in/) Customer experience analytics for EPIC Customer Experience. ##### [Solutions](https://www.aureusanalytics.com/en-in/solutions) - [Customer Experience](http://www.godonna.ai/en-in/customer_experience) - [Persistency](http://www.godonna.ai/en-in/persistency) - [Risk](http://www.godonna.ai/en-in/risk) - [Sales](http://www.godonna.ai/en-in/sales) - [Agent Analytics](http://www.godonna.ai/en-in/agent_analytics) ##### Company - [About](http://www.godonna.ai/en-in/about) - [Resources](http://www.godonna.ai/en-in/content-libary) - [Customers](http://www.godonna.ai/en-in/customers) - [Team](http://www.godonna.ai/en-in/team) - [News](http://www.godonna.ai/en-in/news) - [Security](http://www.godonna.ai/en-in/soc-2) [Blog](https://blog.aureusanalytics.com/blog) - [Platform](http://www.godonna.ai/en-in/en-in/crux) - [Careers](http://www.godonna.ai/en-in/careers-india) - [Contact Us](http://www.godonna.ai/en-in/contact-us) - [Schedule a Demo](http://www.godonna.ai/en-in/request-a-demo) © Copyright 2023. 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