--- title: Aureus Insights | Retention description: Retention | Aureus Analytics | Aureus Insights --- [![Aureus Analytics](https://blog.godonna.ai/hs-fs/hubfs/Logo/Aureus_HighREs_Logo_transparent.png?width=847&name=Aureus_HighREs_Logo_transparent.png "Aureus Analytics")](https://www.aureusanalytics.com/en-in) - Platform - [CRUX](http://www.godonna.ai/en-in/en-in/crux) - [SentiMeter®](http://www.godonna.ai/en-in/sentimeter) - [Solutions](http://www.godonna.ai/en-in/solutions) - [Customer Experience](http://www.godonna.ai/en-in/customer_experience) - [Persistency](http://www.godonna.ai/en-in/persistency) - [Household Analytics](http://www.godonna.ai/en-in/household-analytics) - [Risk](http://www.godonna.ai/en-in/risk) - [Sales](http://www.godonna.ai/en-in/sales) - [Household Analytics](http://www.godonna.ai/en-in/household-analytics) - [Agent Analytics](http://www.godonna.ai/en-in/agent_analytics) - Resources - [Aureus Insights](http://www.godonna.ai/en-in/aureus-insights-yearbook-2023-lp) - [Content Library](http://www.godonna.ai/en-in/content-libary) - [News](http://www.godonna.ai/en-in/news) - [Webinars](http://www.godonna.ai/en-in/aureus-live-webinar-series) - [Careers](http://www.godonna.ai/en-in/careers-india) - Company - [About](http://www.godonna.ai/en-in/about) - [Customers](http://www.godonna.ai/en-in/customers) - [Team](http://www.godonna.ai/en-in/team) - [Contact Us](http://www.godonna.ai/en-in/contact-us) - [Blog](https://blog.godonna.ai/blog) ![](https://blog.godonna.ai/hubfs/Flags/India%20Flag%20-%2045%20x%2030.png) ![Aureus Blog](https://cdn2.hubspot.net/hub/3842749/hubfs/Credo%20pack/Backgrounds/Artboard%2051.png?t=1507211810402&width=1980&name=Artboard%2051.png "Aureus Blog") # ![aureus-insights_logo](https://blog.godonna.ai/hs-fs/hubfs/aureus-insights_logo.png?width=200&name=aureus-insights_logo.png) - [Insurance Analytics](https://blog.godonna.ai/blog/topic/insurance-analytics) - [Artificial Intelligence](https://blog.godonna.ai/blog/topic/artificial-intelligence) - [Customer Experience](https://blog.godonna.ai/blog/topic/customer-experience) - [All](https://blog.godonna.ai/blog/topic/all) - [Retention](https://blog.godonna.ai/blog/topic/retention) # [Data and Innovation: 2 Sides of the Same Coin](https://blog.godonna.ai/blog/data-and-innovation-2-sides-of-the-same-coin) [Read More →](https://blog.godonna.ai/blog/data-and-innovation-2-sides-of-the-same-coin) - [All (55)](https://blog.godonna.ai/blog/tag/all) - [Artificial Intelligence (40)](https://blog.godonna.ai/blog/tag/artificial-intelligence) - [Customer Experience (37)](https://blog.godonna.ai/blog/tag/customer-experience) - [Insurance Analytics (34)](https://blog.godonna.ai/blog/tag/insurance-analytics) - [Retention (5)](https://blog.godonna.ai/blog/tag/retention) ## [Data and Innovation: 2 Sides of the Same Coin](https://blog.godonna.ai/blog/data-and-innovation-2-sides-of-the-same-coin) As we set our feet in 2023, having experienced a roller-coaster ride last year thanks to the geopolitical tensions and some lingering rub-off effects of COVID-19, it drives home that "change is the only constant." Like any other industry, insurance is undergoing paradigm changes at different levels, whether recruiting potential candidates or customer onboarding, to name a few. However, a common thread that ties the myriad business functions of an insurance company has been data and innovation. There has been an ever-increasing need for insurance providers to use data and embrace innovation in their routine activities, eventually to stand the cut-throat competition. - [Prerana Suvarna](https://blog.godonna.ai/blog/author/prerana-suvarna) - 8 min read - Mar 01, 2023 ## [Why Does the Long-term Nature of Life Insurance Products Make Customer Retention Difficult?](https://blog.godonna.ai/blog/why-does-the-long-term-nature-of-life-insurance-products-make-customer-retention-difficult) Most insurers offer similar products and services, which makes it challenging to attract new customers and retain them. As an industry, insurance is low-touch, and insurers seldom interact with their customers. A report shows that the top companies have an average customer retention rate of 93 - 95 percent, while insurance companies have an average of 84 percent. - [Arun Agarwal](https://blog.godonna.ai/blog/author/arun-agarwal) - 6 min read - Jul 20, 2022 ## [A Data Science Approach to Improving Insurance Retention and Persistency](https://blog.godonna.ai/blog/improving-insurance-persistency-and-retention-with-data-science) In the Insurance industry, persistency is an essential term to understand. It's all about an insurance company’s ability to retain its customers over a period of time. High persistency means policyholders continue to pay their premiums with little to no lapse. Satisfied customers will continue to pay their premiums. The lack of payment is a good indication of an unhappy customer. - [Yogesh Dhavale](https://blog.godonna.ai/blog/author/yogesh-dhavale) - 13 min read - May 26, 2022 ## [Trust in the Evolution of the Customer's Journey](https://blog.godonna.ai/blog/trust-in-the-evolution-of-the-customers-journey) This is part 1 of a 2-part series "Trust: The Key Ingredient for a Successful Insurance Customer Journey." Today, everyone in the business world is talking about the customer journey and experiences starting from E-commerce, banking, and many other industries. So, what is customer experience? What is new about it? - [Arun Agarwal](https://blog.godonna.ai/blog/author/arun-agarwal) - 5 min read - Dec 08, 2021 ## [A Demanding Future for the Insurance Distribution Industry](https://blog.godonna.ai/blog/a-demanding-future-for-the-insurance-distribution-industry) In our earlier blog, Insurance Agents - Will They Disrupt or Perish?, Aureus' Life Insurance SME Arun Agarwal shared his views on why insurers will remain invested in the agency channel by identifying the successful agent. It was a pleasure to have Tarannum Hasib, Chief Distribution Officer at Canara HSBC OBC Life share her expertise on the current state of insurance distribution as well as strategies to optimize it for the next stage of evolution. - [Tarannum Hasib](https://blog.godonna.ai/blog/author/tarannum-hasib) - 7 min read - Oct 07, 2021 - [Aureus Analytics (14)](https://blog.godonna.ai/blog/author/aureus-analytics) - [Anurag Shah (8)](https://blog.godonna.ai/blog/author/anurag-shah) - [Arun Agarwal (7)](https://blog.godonna.ai/blog/author/arun-agarwal) - [Nitin Purohit (6)](https://blog.godonna.ai/blog/author/nitin-purohit) - [Yogesh Dhavale (5)](https://blog.godonna.ai/blog/author/yogesh-dhavale) - [Stuti Singh Magdani (4)](https://blog.godonna.ai/blog/author/stuti-singh-magdani) - [Prerana Suvarna (3)](https://blog.godonna.ai/blog/author/prerana-suvarna) - [Paul Thottakkara (3)](https://blog.godonna.ai/blog/author/paul-thottakkara) - [Jackie Vergne (3)](https://blog.godonna.ai/blog/author/jackie-vergne) - [Neeraja Vaidya (2)](https://blog.godonna.ai/blog/author/neeraja-vaidya) - [Dr. Nilesh Karnik (2)](https://blog.godonna.ai/blog/author/dr-nilesh-karnik) - [Pooja Thayyil (1)](https://blog.godonna.ai/blog/author/pooja-thayyil) - [Tarannum Hasib (1)](https://blog.godonna.ai/blog/author/tarannum-hasib) - Recent - Popular - Categories ### Lists by Topic - [All (55)](https://blog.godonna.ai/blog/tag/all) - [Artificial Intelligence (40)](https://blog.godonna.ai/blog/tag/artificial-intelligence) - [Customer Experience (37)](https://blog.godonna.ai/blog/tag/customer-experience) - [Insurance Analytics (34)](https://blog.godonna.ai/blog/tag/insurance-analytics) - [Retention (5)](https://blog.godonna.ai/blog/tag/retention) [Tweets by Aureus Analytics](https://twitter.com/AureusAnalytics) ## Subscribe and Get The Latest News ## Related Posts ### Subscribe to Email Updates [![Aureus Analytics](https://blog.godonna.ai/hs-fs/hubfs/Logo/Aureus_HighREs_Logo_transparent.png?width=847&name=Aureus_HighREs_Logo_transparent.png "Aureus Analytics")](https://www.aureusanalytics.com/en-in/) Customer experience analytics for EPIC Customer Experience. ##### [Solutions](https://www.aureusanalytics.com/en-in/solutions) - [Customer Experience](http://www.godonna.ai/en-in/customer_experience) - [Persistency](http://www.godonna.ai/en-in/persistency) - [Risk](http://www.godonna.ai/en-in/risk) - [Sales](http://www.godonna.ai/en-in/sales) - [Agent Analytics](http://www.godonna.ai/en-in/agent_analytics) ##### Company - [About](http://www.godonna.ai/en-in/about) - [Resources](http://www.godonna.ai/en-in/content-libary) - [Customers](http://www.godonna.ai/en-in/customers) - [Team](http://www.godonna.ai/en-in/team) - [News](http://www.godonna.ai/en-in/news) - [Security](http://www.godonna.ai/en-in/soc-2) [Blog](https://blog.aureusanalytics.com/blog) - [Platform](http://www.godonna.ai/en-in/en-in/crux) - [Careers](http://www.godonna.ai/en-in/careers-india) - [Contact Us](http://www.godonna.ai/en-in/contact-us) - [Schedule a Demo](http://www.godonna.ai/en-in/request-a-demo) © Copyright 2023. 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