---
title: DONNA Blog
---

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# Welcome to the DONNA Blog

Subscribe to the DONNA Newsletter to receive useful information on helping independent agencies grow their business.

![DONNA Trial email #1](https://blog.godonna.ai/hs-fs/hubfs/Donna/DONNA%20Trial%20email%20%231.png?width=1000&height=667&name=DONNA%20Trial%20email%20%231.png)

### Pick a topic, any topic.

- [Recent Posts](https://blog.godonna.ai/en)
- [Retention](https://blog.aureusanalytics.com/en/donna/tag/retention#topic)

<https://blog.godonna.ai/en/a-slip-and-a-slide-an-epli-tale>

![A Slip and a Slide: An EPLI Tale](https://blog.godonna.ai/hubfs/AI-Generated%20Media/Images/A%20small%20town%20diner%20where%20a%20new%20waitress%20accidentally%20spills%20drinks%20on%20an%20irate%20judge%2c%20leading%20to%20a%20discussion%20about%20insurance%20coverage.jpeg)

![](https://blog.godonna.ai/hubfs/svgviewer-output.svg) By [DONNA.ai](https://blog.godonna.ai/en/author/donnai) On September 30, 2024

## [A Slip and a Slide: An EPLI Tale](https://blog.godonna.ai/en/a-slip-and-a-slide-an-epli-tale)

In a small town, Jerry’s Diner stands as a cherished establishment, known for its welcoming atmosphere and dedicated service....

*( read )*

<https://blog.godonna.ai/en/the-case-of-the-unsigned-epli-form>

![The Case of the Unsigned EPLI Form](https://blog.godonna.ai/hubfs/AI-Generated%20Media/Images/An%20insurance%20agent%20sitting%20down%20with%20a%20small%20business%20owner%20discussing%20insurance%20policies-1.jpeg)

![](https://blog.godonna.ai/hubfs/svgviewer-output.svg) By [DONNA.ai](https://blog.godonna.ai/en/author/donnai) On September 24, 2024

## [The Case of the Unsigned EPLI Form](https://blog.godonna.ai/en/the-case-of-the-unsigned-epli-form)

In the fast-paced world of insurance, foresight can be the difference between peace of mind and a costly mistake. Meet Jerry, a...

*( read )*

<https://blog.godonna.ai/en/i-told-you-so>

![The ](https://blog.godonna.ai/hubfs/AI-Generated%20Media/Images/A%20cautionary%20tale%20of%20insurance-1-1.jpeg)

![](https://blog.godonna.ai/hubfs/svgviewer-output.svg) By [DONNA.ai](https://blog.godonna.ai/en/author/donnai) On September 24, 2024

## [The "I Told You So" Moment](https://blog.godonna.ai/en/i-told-you-so)

In the world of auto insurance, unexpected twists are par for the course. Meet Terry, a seasoned agent with a talent for...

*( read )*

<https://blog.godonna.ai/en/california-dreamin-florida-freakin>

![California Dreamin', Florida Freakin'](https://blog.godonna.ai/hubfs/Ocean%20and%20Desert.webp)

By [DONNA](https://blog.godonna.ai/en/author/donna) On August 2, 2024

## [California Dreamin', Florida Freakin'](https://blog.godonna.ai/en/california-dreamin-florida-freakin)

Jerry, a laid-back Californian, thought moving to sunny Florida would be a breeze. When hurricane season hit, his California...

*( read )*

<https://blog.godonna.ai/en/the-big-apple-business-blues>

![The Big Apple Business Blues](https://blog.godonna.ai/hubfs/Big%20Apple.jpg)

By [DONNA](https://blog.godonna.ai/en/author/donna) On August 2, 2024

## [The Big Apple Business Blues](https://blog.godonna.ai/en/the-big-apple-business-blues)

Meet Jake, a Nevada entrepreneur who thrived under the desert sun, running a successful outdoor gear shop. When the allure of New...

*( read )*

<https://blog.godonna.ai/en/from-rollercoasters-to-alpacas-a-data-debacle-turned-triumph>

![From Rollercoasters to Alpacas: A Data Debacle Turned Triumph](https://blog.godonna.ai/hubfs/Alpacas%20to%20Rollercoasters.png)

By [DONNA](https://blog.godonna.ai/en/author/donna) On July 19, 2024

## [From Rollercoasters to Alpacas: A Data Debacle Turned Triumph](https://blog.godonna.ai/en/from-rollercoasters-to-alpacas-a-data-debacle-turned-triumph)

At "Catastrophe Coverage Catastrophe," a quirky and bustling independent agency specializing in commercial insurance, chaos is...

*( read )*

<https://blog.godonna.ai/en/when-automation-saves-the-day-and-bernards-coffee>

![When Automation Saves the Day (and Bernard’s Coffee)](https://blog.godonna.ai/hubfs/coffee%20man.jpg)

By [DONNA](https://blog.godonna.ai/en/author/donna) On July 19, 2024

## [When Automation Saves the Day (and Bernard’s Coffee)](https://blog.godonna.ai/en/when-automation-saves-the-day-and-bernards-coffee)

Bernard couldn't help but chuckle as Beatrice, the fiery head of Life Insurance, stormed into his office, her red curls bouncing...

*( read )*

<https://blog.godonna.ai/en/classic-experience-meets-modern-data>

![Classic Experience Meets Modern Data](https://blog.godonna.ai/hubfs/image%20(1)-1.png)

By [DONNA](https://blog.godonna.ai/en/author/donna) On July 10, 2024

## [Classic Experience Meets Modern Data](https://blog.godonna.ai/en/classic-experience-meets-modern-data)

Barbara "Barb" Nelson, a legend at Nelson Insurance with a mind sharper than a well-tuned engine, wasn't one for fads. At 55, she...

*( read )*

<https://blog.godonna.ai/en/how-sourdough-changed-the-renewal-game>

![How Sourdough Changed the Renewal Game?](https://blog.godonna.ai/hubfs/sourdought.webp)

By [DONNA](https://blog.godonna.ai/en/author/donna) On July 10, 2024

## [How Sourdough Changed the Renewal Game?](https://blog.godonna.ai/en/how-sourdough-changed-the-renewal-game)

Mildred "Millie" Peabody, a legend at Peabody Insurance with a memory sharper than a tack, wasn't one for trendy ideas. At 62,...

*( read )*

<https://blog.godonna.ai/en/how-your-local-insurance-agent-saved-the-day>

![The Big Spill (and How Your Local Insurance Agent Saved the Day)](https://blog.godonna.ai/hubfs/coffee%20spill.jpg)

By [DONNA](https://blog.godonna.ai/en/author/donna) On June 28, 2024

## [The Big Spill (and How Your Local Insurance Agent Saved the Day)](https://blog.godonna.ai/en/how-your-local-insurance-agent-saved-the-day)

Marvin "Mighty Mike" Mulligan, a plumber with a flair for the dramatic, faces an extraordinary challenge at Joe's Java Joint....

*( read )*

<https://blog.godonna.ai/en/heroics-of-your-friendly-neighborhood-agent>

![Bartholomew's Big Break (and the heroics of your friendly neighborhood agent!)](https://blog.godonna.ai/hubfs/bartholomew.jpg)

By [DONNA](https://blog.godonna.ai/en/author/donna) On June 28, 2024

## [Bartholomew's Big Break (and the heroics of your friendly neighborhood agent!)](https://blog.godonna.ai/en/heroics-of-your-friendly-neighborhood-agent)

In the whimsical world of Edna "Eagle Eye" Edgerton, garage sales are treasure troves, and her keen eye has turned countless...

*( read )*

<https://blog.godonna.ai/en/the-data-detectives>

![The Data Detectives: Uncovering hidden insights from renewal data](https://blog.godonna.ai/hubfs/The%20Data%20Detective.jpg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On June 17, 2024

## [The Data Detectives: Uncovering hidden insights from renewal data](https://blog.godonna.ai/en/the-data-detectives)

The insurance industry is facing a challenging landscape. A "hard market" characterized by skyrocketing renewal premiums and...

*( read )*

<https://blog.godonna.ai/en/the-power-of-predictive-analytics-in-commercial-lines-sales>

![The Power of Predictive Analytics in Commercial Lines Sales](https://blog.godonna.ai/hubfs/Solutions%202022/Analytics%20Concept.%20Button%20on%20Modern%20Computer%20Keyboard%20with%20Word%20Analytics%20on%20It..jpeg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On June 4, 2024

## [The Power of Predictive Analytics in Commercial Lines Sales](https://blog.godonna.ai/en/the-power-of-predictive-analytics-in-commercial-lines-sales)

The commercial insurance landscape is dynamic. Businesses face ever-evolving risks, and independent agencies need to be at the...

*( read )*

<https://blog.godonna.ai/en/maximizing-monoline-potential-for-insurance-agencies>

![Maximizing Monoline Potential for Insurance Agencies](https://blog.godonna.ai/hubfs/Solutions%202022/Overhead%20view%20of%20pastel-colored%20chalk%20sticks%20in%20open%20box%20used%20by%20sidewalk%20artist%20on%20a%20sunny%20afternoon.jpeg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On June 4, 2024

## [Maximizing Monoline Potential for Insurance Agencies](https://blog.godonna.ai/en/maximizing-monoline-potential-for-insurance-agencies)

For independent insurance agencies, personal lines monoline customers – those with a single policy, typically auto or homeowners...

*( read )*

<https://blog.godonna.ai/en/why-earthquake-coverage-may-be-worth-consideration>

![The Unexpected Rumble: Why Earthquake Coverage May Be Worth Consideration](https://blog.godonna.ai/hubfs/Solutions%202022/Part%20of%20an%20expansion%20joint%20(which%20can%20absorb%20heat-induced%20expansion%20and%20allow%20movement%20in%20an%20earthquake)%20between%20sections%20of%20a%20large%20bridge%20in%20Mount%20Rainier%20National%20Park%2c%20Washington%2c%20USA.jpeg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On May 28, 2024

## [The Unexpected Rumble: Why Earthquake Coverage May Be Worth Consideration](https://blog.godonna.ai/en/why-earthquake-coverage-may-be-worth-consideration)

When it comes to protecting your clients' homes, independent insurance agents like us juggle a variety of risks. Fire, theft, and...

*( read )*

<https://blog.godonna.ai/en/putting-earthquake-coverage-on-your-business-radar>

![The Unexpected Rumble: Why Earthquake Coverage Deserves a Spot on Your Business Radar (Nationwide)](https://blog.godonna.ai/hubfs/Solutions%202022/Climate%20change%20at%20a%20glance%20Parched%20topsoil.jpeg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On May 28, 2024

## [The Unexpected Rumble: Why Earthquake Coverage Deserves a Spot on Your Business Radar (Nationwide)](https://blog.godonna.ai/en/putting-earthquake-coverage-on-your-business-radar)

Imagine a place like Connecticut, known for its historic charm and steady pace of life. Then, the ground rumbles. This scenario,...

*( read )*

<https://blog.godonna.ai/en/the-rising-tide>

![The Rising Tide: Flood Coverage in the Age of Flash Floods](https://blog.godonna.ai/hubfs/Flood%20Insurance.png)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On May 28, 2024

## [The Rising Tide: Flood Coverage in the Age of Flash Floods](https://blog.godonna.ai/en/the-rising-tide)

The weather's changed, and it's not just your weekend forecast. Climate change has brought a surge in flash floods, those sudden,...

*( read )*

<https://blog.godonna.ai/en/flood-coverage-for-businesses>

![Rising Tide: Flood Coverage for Businesses](https://blog.godonna.ai/hubfs/flood%20commercial.jpg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On May 28, 2024

## [Rising Tide: Flood Coverage for Businesses](https://blog.godonna.ai/en/flood-coverage-for-businesses)

The weather patterns have shifted, and it's not just impacting weekend barbecues. Climate change has brought a surge in flash...

*( read )*

<https://blog.godonna.ai/en/finding-your-rhythm-in-commercial-lines>

![The Carrier Dance: Finding Your Rhythm in Commercial Lines](https://blog.godonna.ai/hubfs/Finding%20your%20rhytm.jpg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On May 17, 2024

## [The Carrier Dance: Finding Your Rhythm in Commercial Lines](https://blog.godonna.ai/en/finding-your-rhythm-in-commercial-lines)

Ah, the world of commercial lines insurance. It's a land of opportunity, complex risks, and let's be honest, a whole lot of...

*( read )*

<https://blog.godonna.ai/en/finding-your-perfect-carrier-mix>

![The Sweet Spot: Finding Your Perfect Carrier Mix](https://blog.godonna.ai/hubfs/sweetspot-1024x521-1.jpg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On May 17, 2024

## [The Sweet Spot: Finding Your Perfect Carrier Mix](https://blog.godonna.ai/en/finding-your-perfect-carrier-mix)

Anyone who's been in the independent agent game for a while knows the dance with carriers. You forge partnerships, offering their...

*( read )*

<https://blog.godonna.ai/en/premium-per-customer-for-commercial-lines>

![Premium per customer (Commercial Lines): The Inside Story](https://blog.godonna.ai/hubfs/Solutions%202022/Magnifing%20glass%20and%20documents%20with%20analytics%20data%20lying%20on%20table.jpeg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On May 9, 2024

## [Premium per customer (Commercial Lines): The Inside Story](https://blog.godonna.ai/en/premium-per-customer-for-commercial-lines)

In the dynamic world of commercial insurance, independent agencies like yours navigate a complex ecosystem. Building strong...

*( read )*

<https://blog.godonna.ai/en/the-true-story-behind-premium-per-customer>

![The True Story Behind Premium Per Customer: Looking Beyond the Dollar Sign](https://blog.godonna.ai/hubfs/AI-Generated%20Media/Images/revealing%20a%20truth.jpeg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On May 9, 2024

## [The True Story Behind Premium Per Customer: Looking Beyond the Dollar Sign](https://blog.godonna.ai/en/the-true-story-behind-premium-per-customer)

In the fast-paced world of insurance, independent agencies like yours navigate a dynamic landscape. Building strong client...

*( read )*

<https://blog.godonna.ai/en/policy-per-customer-the-golden-ratio-for-commercial-lines>

![Policy Per Customer: The Golden Ratio for Commercial Lines](https://blog.godonna.ai/hubfs/Solutions%202022/Background%20of%20multiples%20yellow%20dots.jpeg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On April 1, 2024

## [Policy Per Customer: The Golden Ratio for Commercial Lines](https://blog.godonna.ai/en/policy-per-customer-the-golden-ratio-for-commercial-lines)

*( read )*

<https://blog.godonna.ai/en/leveraging-wallet-size-for-smart-cross-selling-and-upselling>

![Leveraging wallet size for smart cross-selling and upselling](https://blog.godonna.ai/hubfs/Solutions%202022/Businessmans%20hand%20in%20suit%20takes%20out%20dollar%20money%20from%20a%20wallet.jpeg)

![](https://blog.godonna.ai/hubfs/Team%20Images/Nitin%20Purohit%202304x3456.jpg) By [Nitin Purohit](https://blog.godonna.ai/en/author/nitin-purohit) On March 27, 2024

## [Leveraging wallet size for smart cross-selling and upselling](https://blog.godonna.ai/en/leveraging-wallet-size-for-smart-cross-selling-and-upselling)

*( read )*

<https://blog.godonna.ai/en/the-power-of-ai-driven-data-insights>

![The Power of AI-Driven Data Insights](https://blog.godonna.ai/hubfs/Blog%201.jpg)

![](https://blog.godonna.ai/hubfs/Mick%20Hunt%20Headshot.jpg) By [Mick Hunt](https://blog.godonna.ai/en/author/mick-hunt) On December 4, 2023

## [The Power of AI-Driven Data Insights](https://blog.godonna.ai/en/the-power-of-ai-driven-data-insights)

 In recent years, Artificial Intelligence (AI) has grown from a speculative technology of the future to an integral part of...

*( read )*

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